BALDEÓN SALAZAR, J. E. The construction of political identity in the 2021 Ecuadorian presidential elections: Yaku Pérez case, advertising spot "Viene Lo Nuevo. Viene Lo Bueno" (New things are coming, Good is coming). Textos y Contextos , [S. l.], v. 1, n. 22, p. 45–56, 2021. DOI: 10.29166/tyc.v1i22.2968. Disponível em: https://revistadigital.uce.edu.ec/index.php/CONTEXTOS/article/view/2968. Acesso em: 19 may. 2024.