Representando el referéndum del Brexit en la prensa británica. Análisis de Encuadre de titulares de cuatro diarios
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La salida del Reino Unido (RU) del bloque de la Unión
Europea (UE) ha sido uno de los eventos políticos más turbulentos de esa región en los últimos años. El resultado del referéndum, en el 2016, supuso una fractura importante en uno de los proyectos de integración más exitosos que se han dado a nivel mundial; además, sirvió como campo de batalla, en términos discursivos, donde chocaron diversas visiones respecto a la permanencia del RU en el bloque europeo. Los medios de comunicación participaron activamente en la contienda política a través de representaciones parcializadas de los eventos, disfrazadas de noticias objetivas, que incidieron, de un modo u otro, en la construcción de opinión pública. Este trabajo estudió, a través del Framing Analysis, cómo cuatro medios británicos (Daily Mail, Mail on Sunday, Daily Mirror y Sunday Mirror) encuadraron el debate sobre el Brexit para posicionar una mirada específica del problema. Se pudieron identificar tres grandes estrategias, a favor y en contra de la permanencia, en un total de 60 titulares entre los cuatro periódicos estudiados: el encuadre de la crisis económica, el del intruso y el del proyecto “pánico”.
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