The Sustainable development as a "speech" in the real estate sector of Quito.

Abstract

The use of nature in the built environment of Quito has been changing according to the development of the city. Currently more housing projects are beginning to use nature as an architectural design discourse, under the discourse of Sustainable Development. In this context, the influence of globalization and the political transition in Ecuador at the beginning of the 21st century initiate this change. Although, as mentioned by various ecologists, economists and philosophers, there is an ambiguity between development and sustainability. City and sustainable development cannot coexist.

However, the planning of the city of Quito is part of a sustainable development within the instruments and policies promoted by the public administration. This is how, starting from the definition of nature, passing through a social, cultural and political description, its use and its discourse in the real estate sector are revealed. Until reaching specific cases, in which Sustainable Development becomes beneficial for the real estate sector and not, for the protection of the environment. Evidencing the confrontation that exists between nature and development, in opposition to the discourse that the public administration handles