Eco-Innovation and Design Thinking: An Opportunity for Sustainable Business
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Abstract
Human activities are now so pervasive and profound that they are altering the stability of the earth in ways that threaten the life support system on which humanity depends. The field of design has contributed to the creation of such complex socio-ecological problems, but it is also adapting as a source of solutions. Design Thinking and Eco-Innovation are tools with an approach that could help create such solutions and contribute to strategic sustainable development. As creativity and the approach of the designer become a necessity to solve problems for business in an increasingly complex world, eco-innovation in business is more important than expected to grow more and more but respecting the environmental environment.
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